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Designing the Human-Scale Century

We were promised a future of wonders. Instead we woke up inside machines that no one can steer.
Designing the Human-Scale Century

This is the beginning of an eight part series I will be publishing once a day.

We were promised a future of wonders. Instead we woke up inside machines that no one can steer.

  • Power grids that fail when the wind shifts.
  • Social platforms that erode meaning faster than they create connection.
  • Supply chains stretched thin enough to snap.
  • Algorithms that act on us faster than we can think.
  • Infrastructure designed for growth, but not for people.

Somewhere along the way, we forgot the simplest rule in engineering: scale is not progress if the humans vanish inside it.

More than fifty years ago, E. F. Schumacher tried to warn us. He reminded the world that “small is beautiful,” not because he feared ambition, but because he understood proportion. He served as a policy advisor to the Queen of England on energy and development issues, bringing practical economics to the question of scale.

Systems built beyond human comprehension become systems without human stewardship. He saw the cliff long before we reached its edge.

We kept walking.

The result is a civilization running hotter, faster, and further from the scale of the creatures expected to live inside it. The systems we inherited assumed that bigger was smarter. Bigger grids. Bigger data centers. Bigger networks. Bigger consequences. They worked until they didn’t, and now we inhabit the fracture.

This series begins from a different premise.

The next century will not be won by size. It will be won by proportion. By remembering the shape of a human life and designing technology that fits inside it instead of crushing it.

For the next seven days, we will take a tour through the fault lines of the modern world and point to the exits. Energy that lives where it is needed. Communication that serves instead of consumes. Infrastructure that bends instead of breaks. Tools that strengthen the mind rather than mine it.

None of this is nostalgia. It is opportunity.

A return to the scale at which human beings remain visible.

If the last hundred years were defined by gigantism, this century belongs to those who can make things smaller, saner, and closer to the lives they touch.

Welcome to Designing the Human-Scale Century.

Pull up your chair. The lanterns are lit. The fire is toasty.